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An experimental attempt to frame an aesthetic baseline for Naasner Office as a starting point for conversation. For further context and project inquiries please get in touch. ©2008-2021
Naasner Office is an independent design practice specializing in branding systems, visual communication, and interfaces, focused on clients entering or completing a change process. Founded and operated by designer and creative director Albert Naasner, based in Duisburg, Germany.
Clients and collaborators include Adbusters, Arts Council England, BAM Communication, Merlin Baum, Bree, dombek–bolay, Essilor, Micha Krisch, Museum für Gegenwartskunst Siegen, Nissan, NX-Food, Heinrich Heine University, Henkel, innogy Stiftung, Open Source Festival, George Popov, RheinKapital, Christian Rolfes, Jan Schulte, Jues, Sandvik, Selam X, Škoda, Storckbau, Tanzhaus NRW, TBWA, Themes For Great Cities, TFGC Publishing, Thomas Spallek, Transfer Partners, University of Applied Sciences Düsseldorf, Vorwerk, Welthungerhilfe, Wieden+Kennedy.
Work has been published by Frame Publishers, Gestalten Verlag, Laurence King Publishers, Magma Books, Wallpaper Magazine.
Sustainable and beautiful design usually is a natural, logical consequence of a strong concept with clear intent. Accordingly, definition of intent and design of a solution are equally important and require equal amounts of attention.
Most Naasner Office led projects are structured as an incremental process around this simple formula.